WHAT WE DO…

Creating exceptional places, experiences and communities.

Sevengage is an independent international strategic advisory firm specialising in private members' clubs, luxury hospitality, wellness and membership-led destinations.

We work with founders, investors, developers, owners and senior leadership teams to conceive, develop, position and grow distinctive businesses where hospitality, membership and community are central to the proposition.

Our work frequently begins before a concept takes physical shape. We help establish what a business should be, who it should serve, how it will operate and generate value, and what will make it commercially compelling and genuinely distinctive.

From ambitious new ventures to the evolution of established businesses, we bring strategic clarity, sector expertise and practical experience to every stage of development.

Our international portfolio spans private members' clubs, luxury hotels and resorts, wellness and longevity destinations, mixed-use developments, residential communities, placemaking and emerging hospitality and ownership models.

We believe the most successful concepts must do more than look exceptional. They need a compelling reason to exist, a clearly defined audience, a credible commercial model and the ability to build lasting relationships with the people they serve.

How we work

From the first idea to a fully realised business.

No two projects are alike. Some begin with a location, an investment opportunity or an ambitious vision. Others involve established businesses seeking renewed relevance, stronger commercial performance or a new direction.

Sevengage provides strategic leadership throughout the development journey, working alongside owners, executive teams, architects, designers, operators and specialist advisers to ensure that commercial ambitions, customer experience and the physical proposition are aligned.

Our approach

We combine senior-level strategic leadership with a flexible, project-led approach, drawing on established relationships and specialist expertise across hospitality, membership, brand, culture and commercial development.

This enables us to bring together the right capabilities for each assignment, working closely with clients' leadership teams and appointed partners.

Our role is both strategic and practical: challenging assumptions, bringing clarity to complex decisions and helping turn ambitious ideas into coherent, commercially credible businesses.

Our work encompasses six interconnected disciplines:

CONCEPT & PROPOSITION

Defining the vision, purpose, audience, positioning and distinctive character of a new venture, informed by market intelligence, commercial opportunity and competitive context.

MEMBERSHIP & COMMERCIAL STRATEGY

Developing membership architecture, pricing structures, privileges, revenue models, acquisition strategies and the commercial foundations necessary for sustainable growth.

HOSPITALITY, EXPERIENCE & PROGRAMMING

Shaping the facilities, services, experiences, cultural programmes and member benefits that give a destination relevance, appeal and lasting value.

BRAND & MARKET POSITIONING

Creating compelling brand narratives, communications strategies and market positioning that articulate a business's purpose, personality and competitive advantage.

DEVELOPMENT & LAUNCH

Guiding projects from strategic concept through development, aligning commercial objectives, spatial planning, customer experience, operational priorities and routes to market.

GROWTH & EVOLUTION

Advising established businesses on repositioning, membership performance, customer engagement, commercial opportunities, partnerships and long-term development.

ABOUT SEVENGAGE

Experience at the intersection of business, hospitality and culture.

Founded in 2015, Sevengage is led by Jamie Caring, an international strategic adviser and established specialist in private members' clubs, hospitality and membership-led businesses.

With more than three decades of executive leadership and commercial experience, Jamie has helped create, develop and launch over 30 private members' clubs and membership-led destinations internationally, alongside major ventures in luxury hospitality, wellness, lifestyle real estate and placemaking.

Before founding Sevengage, Jamie held senior executive positions at Soho House, working closely with founder Nick Jones during a defining period of international expansion. Joining in 2008 and subsequently becoming Chief Marketing Officer, he helped shape the company's membership, commercial, brand and customer experience strategies as the business expanded globally and tripled its revenues during his tenure.

Earlier, Jamie spent 14 years at MTV Networks International, rising to Senior Vice President of Talent, Music & Events, with responsibility for international music industry relationships, entertainment strategy and major events across markets outside the United States.

He has also served as a Non-Executive Director of businesses including luxury concierge platform Velocity Black, supporting its development through to its acquisition by Capital One in 2023.

Today, Sevengage advises founders, investors, developers, owners and leadership teams across international markets. Our assignments range from early-stage business conception and complex development projects to international expansion and the strategic transformation of established membership and hospitality businesses.

We combine commercial insight, deep sector expertise and a sophisticated understanding of hospitality, membership, brand, culture and customer experience to help create distinctive businesses with enduring relevance and long-term value.

CONTACT US

PHONE - 07768773378

EMAIL - jamie@sevengage.co.uk